OnStar
Insight: The holidays make people more open to acts of giving and family-friendly experiences.
Challenge: Get OnStar users to push their blue button to generate donations to the American Red Cross and reach our goal of 20,000 button pushes.
Idea: During the holidays, imposters of Santa’s are everywhere.This film and social extensions got OnStar members and families immersed in holiday magic and inspired them to push their buttons to track Santa’s location.
CD/Writer: Megan Anton
Copywriter: Mia Godwin
Art Director: Jessica Bush
Directors and Editors: Julien and Ben Deka at Woodward Original
End Tag Animation: Mutiny and Campbell-Ewald