I LOVE NY

Insight: While many see winter as a season to hibernate, New Yorkers see it as an invitation: to carve, climb, soak, sip, and savor every frosty moment.

Challenge: New York isn’t just about the city.

Idea: Winter. More in New York. A cinematic, fast-cut winter love letter that shows how New York doesn’t slow down when the snow falls — it turns up. From Lake Placid ski runs to Hudson Valley hot cocoa, we show that winter doesn’t mean doing less. It means doing more, only in New York State.